Branding & Marketing

From Oven to Empire: Branding & Marketing for Home Bakers

Bake a Business You Love!

This course equips you with the tools to transform your passion for baking into a thriving home bakery business. Learn how to craft a captivating brand identity, develop winning marketing strategies, and establish a strong social media presence.

Building Your Brand:

• Defining Your Niche: Discover your unique strengths and identify an ideal customer base for your baking creations.
• The Expert Baker: Learn to position yourself as a trusted authority within your chosen niche.
• Brand Identity: Craft a brand that reflects your baking style and resonates with your target audience.

Marketing Magic:

• Promotions that Pop: Explore effective promotional strategies to attract new customers and boost sales.
• The Power of GBP: Harness the power of a well-defined “Great Baking Proposition” to make your brand stand out.
• Essential Marketing Tips: Gain valuable insights on marketing techniques specifically tailored for home bakers.
• Building Your Blueprint: Craft a comprehensive home bakery business plan to guide your growth.

Social Media Savvy:

• Social Media Foundations: Master the basics of navigating key platforms like Facebook and Instagram.
• Strategic Marketing: Develop a winning social media marketing strategy to reach your target audience and build a loyal following.
• Creating Your Online Presence: Learn how to set up captivating Facebook and Instagram profiles for your business.
• Curating Content: Plan and schedule engaging content through the power of a social media calendar.

This course is perfect for:

• Aspiring home bakers looking to launch a successful baking business.
• Budding food entrepreneurs who want to build a strong brand identity.
• Anyone passionate about baking and ready to share their creations with the world.